on 

a site called ello launched. it’s invite-only, which drives interest. it seems exclusive, and it is in beta, but a better name for it would be buggytumblr

it also has drawn support and fire for claiming to be ad-free and not sell your information/metrics to advertisers — like every other social media site does. but they’re running off vc for now, and once that runs out they’re going to look for ways to monetize their user base. they have two options: paid accounts (has that worked for any site that tried it?) or… selling your information to advertisers.

i am not a big fan of that, but there really is no such thing as free