yahoo unveiled its new logo this week, and i couldn’t be more thrilled to see them try to explain how typing the word “yahoo” in optima — a font reserved for old women’s cosmetics — is a serious and smart rebrand, while still fun with a dash of whimsy.

with that in mind, chainsawsuit is headed for fun and whimsy too!

hey yahoo. psst. ask me how long it took to do that. ask me. ask me how much it cost me